Tree Paine has been Taylor Swift's power publicist for a decade. To that end, Swift's publicist of a decade, Tree Paine, is one of the most critical figures in her orbit. Advertisement'The devil works hard, but Tree Paine works harder'Paine is private on Instagram but active on X, where users regularly rhapsodize about her apparent machinations behind the scenes — whether or not she's actually involved. "The devil works hard," the user wrote, "but tree paine works harder." "Tree Paine undefeated," he joked.

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